Which families are involved in their child's school life, and which have gone quiet.
37 ghost parents (12%) miss every report card, fee and notice.
Engagement to outcomes
Engaged children average +1 SEI vs ghost
Active · 217
80
avg child SEI
Inactive · 97
82
avg child SEI
Ghost · 43
79
avg child SEI
Parent engagement actions to close· 2 open
Mrs. Devi has not logged in or opened a message this term, and her son Aiman is at risk.
Mrs. Devi · Aiman's mother
Have the class teacher call her personally, then confirm an alternative channel (WhatsApp).
Outcome: Parent responds and engagement improves
A cluster of parents never log in or open messages: they miss report cards, fees and notices.
School-wide
Run a WhatsApp re-engagement push to ghost parents.
Outcome: Messages delivered and read-confirmed
Where families stand
Unreachable parents
Most engaged parents
Candidates for the parent committee.